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Heretical thoughts
 
  Youth-smoking prevention activists should reconsider their approach. By John C. Luik
 
  When the history of the tobacco wars is written, the last decade of the 20th century will be seen as the wasted years in wich governments around the world squandered their chances of dealing with the problem of youth smoking. Contrary to the claims of many governments and many in the public health community and the anti-tobacco movement, the majority of public policies designed to prevent youth smoking have not worked. In fact, several have been arguably counterproductive through their encouragement of "reactance" in young smokers -rebelling against being told what (not) to do-.
 
Canada's anti-smoking legislation gets tougher, but not fairer
 
  Canada's experiments with excessive tobacco taxation was a disaster, but anti-tobacco activists want their government to tray again. By Luc Martial
 
  A a long-standing and still very much committed tobacco control professional in Canada, I can appreciate the importance of tobacco tax policy within any comprehensive tobacco control framework. During my years with one of the world's most successful advocacy groups -the Nonsmokers' Rights Association of Canada (NSRA)-; in the early 1990s, I actively researched and argued for the need to equalize tax rates among products and provinces, while effectively responding to ever-changing market conditions. The idea that pricing could play an important role in reducing minors' access to tobacco products greatly justified for me the need to explore and make use of emerging theory on the subject. It still does.
 
Picture the packs!
 
  Don't understimate the task of implementing enlarged health warnings. By Amanda Puckett
 
  They say a picture is worth a thousand words. These days, the images on cigarette packs are giving those both inside and outside of the tobacco industry a lot to say. The trend toward graphic health warnings started in Canada and has now spread to Brazil and other countries. Thailand says it's next; the European union is ready to get onboard; and other countries too are toosing around the idea of requiring nasty photos on cigarette packs to discourage smokers. Also, members countries that ratify the World Health Organization's Framework Convention on Tobacco Control have agreed to consider health warnings on packaging with rotating and-your-face messages, including pictures.
 
About the Middle East Cigarette Market
 
  World trade has changed dramatically in recent decades, and now the Middle East ranks next to Japan as the leading customer for U.S. cigarette exports. By John Parker
 
  New direct trade flows for U.S. and European cigarette exporters are opening up in Iraq and Iran. This will partly replace the busy transit trade routes for cigarettes to these hinterland markets, which are much larger customers for U.S. cigarettes than the European Union (EU).
 
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